AI for Digital Marketing Series
The AI for Digital Marketing Series is a multi-course learning plan for digital marketing professionals who want to apply AI in their current role. It covers creating and optimizing content with AI across channels, automating campaign execution, and applying governance checks before anything publishes.
With content from Meta, Microsoft, Adobe,
Included with Learn more
What you’ll learn
Create and optimize content, from written copy to video, across channels with AI tools for digital marketing, like Adobe Firefly and Microsoft Copilot.
Develop personas, campaign strategy, and customer insights using AI-powered research and planning tools.
Produce polished creative and video assets using AI, without waiting on a full production team.
Execute and manage digital marketing campaigns with AI support, automating the tactical work of getting content live and tracking what’s working across channels.
Skills you'll gain
With course certificates from
Learning plan
2 weeks
8 hours
2 weeks
2 weeks
6 hours
Less than 1 hour
By the end of this plan, you'll be ready to achieve the goals you set.
You'll also earn 23 course certificates to add to your LinkedIn profile or resume — proof of your new skills.
Why people choose Coursera for their career
Felipe M.
Jennifer J.
Larry W.
