- Google Analytics
- Web Analytics
- Application Programming Interface (API)
- Data-Driven Decision-Making
- Advertising
- Personally Identifiable Information
- Information Privacy
- Data Collection
- Marketing Analytics
- Marketing
- Market Data
- Data Integration
Marketing Analytics Foundation
Completed by Sangita Saha
February 28, 2022
11 hours (approximately)
Sangita Saha's account is verified. Coursera certifies their successful completion of Marketing Analytics Foundation
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
