- Web Analytics
- Customer Data Management
- Data-Driven Decision-Making
- Application Programming Interface (API)
- Digital Marketing
- Advertising
- Personally Identifiable Information
- Data Collection
- Marketing Analytics
- Data Analysis
- Information Privacy
- Data Integration
Marketing Analytics Foundation
Completed by Kayleigh Keefe
April 12, 2024
11 hours (approximately)
Kayleigh Keefe's account is verified. Coursera certifies their successful completion of Marketing Analytics Foundation
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
