What you will learn

• Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions

• Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing.

• Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.

• Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.