Search Engine Marketing
Completed by Adinda Almira
November 26, 2025
15 hours (approximately)
Adinda Almira's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Paid media
- Category: Online Advertising
- Category: Digital Marketing Campaigns
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Advertising
- Category: Marketing Automation
- Category: Media Buying
- Category: Target Audience
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Campaign Management
