- Customer Data Management
- Market Data
- Application Programming Interface (API)
- API Gateway
- Data-Driven Decision-Making
- Advertising
- Digital Marketing
- Personally Identifiable Information
- Data Analysis
- Marketing
- Google Analytics
- Data Integration
Marketing Analytics Foundation
Completed by Ana Catarina Garcia de Almeida
June 23, 2025
11 hours (approximately)
Ana Catarina Garcia de Almeida's account is verified. Coursera certifies their successful completion of Marketing Analytics Foundation
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
