- Integrated Marketing Communications
- Customer Analysis
- Marketing Effectiveness
- Marketing Planning
- Needs Assessment
- Value Propositions
- Consumer Behaviour
- Customer Engagement
- Target Market
- Marketing Strategy and Techniques
- Marketing
- Plan Execution
The "Who" of the Marketing Strategy:Segmentation & Targeting
Completed by Jessica Owens
October 29, 2024
hours (approximately)
Jessica Owens's account is verified. Coursera certifies their successful completion of The "Who" of the Marketing Strategy:Segmentation & Targeting
What you will learn
Understand the marketplace and consumers
Understand how to activate the marketing strategy into an integrated marketing plan
Define the marketing strategy
Skills you will gain
