- Search Engine Marketing
- Search Engine Optimization
- Advertising Campaigns
- Google Analytics
- Paid media
- Keyword Research
- Target Audience
- Digital Marketing
- Bidding
- Performance marketing
- Digital Advertising
- Google Ads
Search Engine Marketing
Completed by Thi Nhat Anh Nguyen
June 6, 2025
15 hours (approximately)
Thi Nhat Anh Nguyen's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
