- Web Analytics
- Customer Data Management
- Data-Driven Decision-Making
- Application Programming Interface (API)
- Digital Marketing
- Advertising
- Personally Identifiable Information
- Data Collection
- Marketing Analytics
- Data Analysis
- Information Privacy
- Data Integration
Marketing Analytics Foundation
Completed by MacDonald-Santiago Jean MacDonald-Santiago
June 28, 2022
11 hours (approximately)
MacDonald-Santiago Jean MacDonald-Santiago's account is verified. Coursera certifies their successful completion of Marketing Analytics Foundation
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
