- Key Performance Indicators (KPIs)
- Data-Driven Decision-Making
- Data Presentation
- A/B Testing
- Target Audience
- Brand Awareness
- Marketing Analytics
- Campaign Management
- Presentations
- Digital Advertising
- Advertising Campaigns
Marketing Analytics with Meta
Completed by Nadiia Tkach
April 2, 2024
13 hours (approximately)
Nadiia Tkach's account is verified. Coursera certifies their successful completion of Marketing Analytics with Meta
What you will learn
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Skills you will gain

