Prompt Engineering Jobs: Your 2025 Career Guide
January 14, 2025
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This course is part of multiple programs.
Instructor: Anke Audenaert
23,530 already enrolled
Included with
(213 reviews)
Recommended experience
Beginner level
No experience is needed to start this course.
Recommended: The first 6 courses in the Meta Marketing Analytics Professional Certificate.
(213 reviews)
Recommended experience
Beginner level
No experience is needed to start this course.
Recommended: The first 6 courses in the Meta Marketing Analytics Professional Certificate.
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
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This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which performs best • Conduct a Brand Lift test to measure how your ads impact brand awareness or recall • Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions • Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes • Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.
In the first week you will be given an overview of Meta Ads Manager. You will learn how to create an ad campaign with Meta Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.
17 videos7 readings4 assignments1 plugin
This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.
8 videos2 readings3 assignments
In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.
9 videos2 readings3 assignments
This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.
10 videos4 readings3 assignments
In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.
11 videos3 readings3 assignments1 discussion prompt
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
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Reviewed on Aug 28, 2022
Everything was topnotch- explicit explanation, engaging quizes and great presentation!
Reviewed on Apr 28, 2024
it's a very effective course. Thanks Coursera for giving me opportunities
Reviewed on Jan 23, 2022
Helped me revise all the stuff that I have learnt in the previous courses in the specialization.
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