This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
Marketing Analytics with Meta
Marketing Analytics with Meta
This course is part of multiple programs.
Instructor: Anke Audenaert
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Gain insight into a topic and learn the fundamentals.
4.8
(203 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 13 hours
Learn at your own pace
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Most learners liked this course
What you'll learn
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Details to know
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Assessments
16 assignments
Taught in English
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There are 5 modules in this course
In the first week you will be given an overview of Meta Ads Manager. You will learn how to create an ad campaign with Meta Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.
What's included
17 videos7 readings4 assignments1 plugin
This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.
What's included
8 videos2 readings3 assignments
In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.
What's included
9 videos2 readings3 assignments
This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.
What's included
10 videos4 readings3 assignments
In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.
What's included
11 videos3 readings3 assignments1 discussion prompt
Instructor
Instructor ratings
4.9 (52 ratings)Offered by
Recommended if you're interested in Marketing
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4.8
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SB
5
Reviewed on Nov 27, 2022
Excellent course content and well formulated in stages easy to assimilate. Very nice.
AH
5
Reviewed on Apr 28, 2024
it's a very effective course. Thanks Coursera for giving me opportunities
HA
5
Reviewed on Sep 15, 2023
thank you for every thing, i have learned a lot and had so much fun thanks to you
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