The Marketing Plan
Completed by JANINE CHATTERJEE
September 18, 2021
16 hours (approximately)
JANINE CHATTERJEE's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Growth Strategies
- Category: Marketing Channel
- Category: Customer Retention
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Market Analysis
- Category: Performance Measurement
- Category: Customer Acquisition Management
