Behavioral Marketing
Completed by Fahdah Alshinaifi
July 12, 2025
12 hours (approximately)
Fahdah Alshinaifi's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Analyze consumer behavior to build personalized marketing campaigns
Develop digital marketing strategies using behavioral insights
Improve customer engagement, conversions, and retention
Apply the RACE Framework and customer lifecycle strategies
Skills you will gain
- Category: Customer Relationship Management
- Category: Business Marketing
- Category: Personalized Campaigns
- Category: Paid media
- Category: Marketing
- Category: Email Marketing
- Category: Data Collection
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Social Media Marketing
