Behavioral Marketing
Completed by Fahdah Alshinaifi
July 12, 2025
7 hours (approximately)
Fahdah Alshinaifi's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Driving engagement
- Category: Personalized Campaigns
- Category: Marketing Effectiveness
- Category: Google Ads
- Category: Customer Relationship Management
- Category: Target Market
- Category: Social Media Marketing
- Category: Digital Advertising
- Category: Cross-Channel Marketing
