SEO Certification: What It Is and How It Is Beneficial
October 23, 2024
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This course is part of multiple programs.
Instructor: Simplilearn Instructor
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Beginner level
Beginner
Recommended experience
Beginner level
Beginner
Understand types, personalization, and analytics in behavioral marketing.
Create buyer personas and set strategic goals.
Enhance engagement, conversions, and ROI using the RACE Framework.
Improve retention and lifetime value through CLM techniques.
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October 2024
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This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions.
By the end of this course, you will be able to: - Understand Behavioral Marketing: Learn about different types, personalization techniques, and their significance in digital strategies. Understand behavioral analytics, customer lifecycle, buying stages, and the marketing funnel. - Develop Digital Marketing Strategies: Build comprehensive strategies for growth, including creating buyer personas, setting goals, and evaluating digital channels and assets. - Apply the RACE Framework: Use this framework to enhance customer engagement, drive conversions, and boost ROI. - Master Customer Lifecycle Management (CLM): Improve customer retention and maximize lifetime value through effective lifecycle management. - Adapt Post-Pandemic Strategies: Understand and implement marketing strategies that address the unique challenges and opportunities of the post-pandemic era. - Integrate Digital Marketing Elements: Combine various marketing components into a cohesive and effective digital marketing strategy. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
58 videos6 readings6 assignments
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
1 reading2 assignments
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Customer-centric marketing involves understanding your customers' needs and preferences, segmenting your audience, personalizing your marketing efforts, and continually gathering feedback to improve. Key steps include conducting customer research, creating detailed buyer personas, implementing personalized marketing strategies, and using analytics to refine your approach for better customer satisfaction.
To grow brand advocacy on social media, engage your audience with high-quality, relevant content, encourage user-generated content, and interact with your followers regularly. Building strong relationships through personalized responses, running social media contests, and offering incentives for sharing your brand can also enhance advocacy. Leveraging influencers and brand ambassadors can further amplify your reach and credibility.
An example of a customer-centric marketing strategy is personalized email campaigns. By analyzing customer behavior and preferences, businesses can send tailored content, product recommendations, and special offers that resonate with individual customers. This approach not only enhances customer experience but also drives engagement and loyalty, ultimately leading to higher conversion rates.
Social media offers numerous benefits for brand advocacy, including increased visibility and reach, direct communication with customers, and the ability to build a community around your brand. It facilitates the sharing of user-generated content and positive reviews, which can enhance credibility and trust. Additionally, social media platforms provide valuable insights into customer sentiment and behavior, allowing for more targeted and effective advocacy efforts.
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