This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions.
Behavioral Marketing
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Behavioral Marketing
This course is part of Social Media Marketing and Brand Advocacy Specialization
Instructor: Simplilearn Instructor
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand types, personalization, and analytics in behavioral marketing.
Create buyer personas and set strategic goals.
Enhance engagement, conversions, and ROI using the RACE Framework.
Improve retention and lifetime value through CLM techniques.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Social Media Marketing and Brand Advocacy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
What's included
58 videos6 readings6 assignments
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
What's included
1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
Coursera Instructor Network
Digital Marketing Institute
Universidad Austral
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Frequently asked questions
Customer-centric marketing involves understanding your customers' needs and preferences, segmenting your audience, personalizing your marketing efforts, and continually gathering feedback to improve. Key steps include conducting customer research, creating detailed buyer personas, implementing personalized marketing strategies, and using analytics to refine your approach for better customer satisfaction.
To grow brand advocacy on social media, engage your audience with high-quality, relevant content, encourage user-generated content, and interact with your followers regularly. Building strong relationships through personalized responses, running social media contests, and offering incentives for sharing your brand can also enhance advocacy. Leveraging influencers and brand ambassadors can further amplify your reach and credibility.
An example of a customer-centric marketing strategy is personalized email campaigns. By analyzing customer behavior and preferences, businesses can send tailored content, product recommendations, and special offers that resonate with individual customers. This approach not only enhances customer experience but also drives engagement and loyalty, ultimately leading to higher conversion rates.