- Digital Transformation
- Consumer Behaviour
- MarTech
- Innovation
- Marketing Planning
- Product Promotion
- Marketing
- Digital Advertising
- Digital Marketing
- Marketing Strategies
- Customer Engagement
- E-Commerce
Marketing in a Digital World
Completed by Kateryna Kumme
December 22, 2019
28 hours (approximately)
Kateryna Kumme's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
