The Business of Product Management II
Completed by Andrea Ubreziova
March 19, 2021
13 hours (approximately)
Andrea Ubreziova's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Initiative and Leadership
- Category: Agile Methodology
- Category: Product Management
- Category: Customer Retention
- Category: Innovation
- Category: Agile Product Development
- Category: Commercialization
- Category: Financial Statement Analysis
- Category: Product Planning
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Financial Acumen
