- Social Media
- Digital Marketing
- Marketing Strategy and Techniques
- Persona Development
- Customer Engagement
- Social Media Strategy
- Marketing
- Customer experience strategy (CX)
- Experience Design
- Branding
- Customer Acquisition Management
- Target Audience
Identifying, Attracting, and Growing Your Digital Audience
Completed by Marie-Ève Mercure
September 29, 2024
13 hours (approximately)
Marie-Ève Mercure's account is verified. Coursera certifies their successful completion of Identifying, Attracting, and Growing Your Digital Audience
What you will learn
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Skills you will gain

