Search Engine Marketing
Completed by Sidra Naseem
December 17, 2025
15 hours (approximately)
Sidra Naseem's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Media Buying
- Category: Digital Advertising
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Google Analytics
- Category: Marketing Automation
- Category: Advertising
- Category: Target Audience
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Digital Marketing
- Category: Marketing
