- Product Development
- Agile Methodology
- Product Strategy
- Innovation
- Revenue Management
- Customer Retention
- Financial Analysis
- Customer experience strategy (CX)
- Key Performance Indicators (KPIs)
- Financial Statements
- Product Roadmaps
- Product Lifecycle Management
The Business of Product Management II
Completed by Laura Inman
May 15, 2023
13 hours (approximately)
Laura Inman's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
