The Marketing Plan
Completed by Shailan Mattoo
April 26, 2025
16 hours (approximately)
Shailan Mattoo's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Customer Acquisition Management
- Category: Marketing Channel
- Category: Customer Retention
- Category: Market Analysis
- Category: Customer Analysis
- Category: Performance Measurement
- Category: Market Research
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Marketing Communications
