The Marketing Plan
Completed by Laura Madriñan Serna
October 4, 2020
16 hours (approximately)
Laura Madriñan Serna's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Market Analysis
- Category: Performance Measurement
- Category: Marketing Channel
- Category: Customer Retention
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Customer Analysis
- Category: Performance Metric
