The Business of Product Management II
Completed by Chinemerem Ike-Okonkwo
March 23, 2023
13 hours (approximately)
Chinemerem Ike-Okonkwo's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Financial Acumen
- Category: Customer experience improvement
- Category: Product Planning
- Category: Initiative and Leadership
- Category: Brand Loyalty
- Category: Innovation
- Category: Product Development
- Category: Financial Analysis
- Category: Customer Engagement
- Category: Revenue Management
- Category: Commercialization
- Category: Customer Retention
