The Marketing Plan
Completed by Xanthi Messaropoulou
April 9, 2020
16 hours (approximately)
Xanthi Messaropoulou's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Growth Strategies
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Market Research
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Performance Metric
- Category: Financial Management
