- Data Collection
- Digital Marketing
- Personally Identifiable Information
- Marketing Analytics
- Data-Driven Decision-Making
- Data Analysis
- Data Integration
- Application Programming Interface (API)
- Marketing
- Web Analytics
- Information Privacy
- Analytics
Marketing Analytics Foundation
Completed by Meghan Kaye Fitzgerald
February 12, 2023
11 hours (approximately)
Meghan Kaye Fitzgerald's account is verified. Coursera certifies their successful completion of Marketing Analytics Foundation
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain

