The Marketing Plan
Completed by Lavanya Bhat
November 15, 2023
16 hours (approximately)
Lavanya Bhat's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Marketing Management
- Category: Planning
- Category: Market Analysis
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Customer Retention
- Category: Performance Metric
- Category: Growth Strategies
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Channel
