Principles of Public Relations
Completed by Tania Miranda Garza Villarreal
September 18, 2023
6 hours (approximately)
Tania Miranda Garza Villarreal's account is verified. Coursera certifies their successful completion of Principles of Public Relations
What you will learn
Define public relations and how it differs from related fields like advertising and marketing.
Apply the four-step public relations process to case examples explaining how each stage informs strategic decision-making in practice.
Differentiate between Corporate Social Responsibility (CSR) and Corporate Social Advocacy (CSA).
Compare professional pathways in public relations by distinguishing between agency and in-house roles.
Skills you will gain
- Category: Branding
- Category: Stakeholder Engagement
- Category: Advocacy
- Category: Communication Planning
- Category: Stakeholder Communications
- Category: Strategic Communication
- Category: Professional Networking
- Category: Campaign Planning
- Category: Research
- Category: Program Evaluation
- Category: Public Relations
- Category: Marketing and Public Relations
