Behavioral Marketing
Completed by Julija Pehtereva
March 15, 2025
7 hours (approximately)
Julija Pehtereva's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Customer Relationship Management
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Email Marketing
- Category: Personalized Campaigns
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Social Media Marketing
- Category: Google Ads
- Category: Digital Advertising
