- Customer Data Management
- Market Data
- Application Programming Interface (API)
- API Gateway
- Data-Driven Decision-Making
- Advertising
- Digital Marketing
- Personally Identifiable Information
- Data Analysis
- Marketing
- Google Analytics
- Data Integration
Marketing Analytics Foundation
Completed by Philip Oommen Parayil
January 21, 2024
11 hours (approximately)
Philip Oommen Parayil's account is verified. Coursera certifies their successful completion of Marketing Analytics Foundation
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
