The Marketing Plan
Completed by Aditi Kapoor
February 10, 2022
16 hours (approximately)
Aditi Kapoor's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Market Analysis
- Category: Performance Measurement
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Customer Acquisition Management
- Category: Growth Strategies
