- Key Performance Indicators (KPIs)
- Machine Learning
- Pay Per Click Advertising
- Analytics
- Data Analysis
- Predictive Analytics
- Data-Driven Decision-Making
- Artificial Intelligence and Machine Learning (AI/ML)
- Web Analytics
- Digital Marketing
- Consumer Behaviour
- Customer Data Management
Digital Marketing Analytics
Completed by Nandini Gupta
April 11, 2025
3 hours (approximately)
Nandini Gupta's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics
What you will learn
SEO and SEM - KPIs and keyword strategies
Web Analytics - A/B Testing
Machine Learning/AI applications/Big Data
Text and Image Analysis
Skills you will gain
