The Marketing Plan
Completed by Ben Dillon
February 12, 2021
16 hours (approximately)
Ben Dillon's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Growth Strategies
- Category: Marketing Channel
- Category: Customer Retention
- Category: Market Analysis
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Customer Acquisition Management
- Category: Performance Measurement
