- Case Studies
- Brand Management
- Brand Strategy
- Branding
- Brand Loyalty
- Storytelling
- Value Propositions
- Strategic Marketing
- Marketing Management
- Product Lifecycle Management
- Social Media Strategy
- Business Metrics
Strategic Brand Management
Completed by Prashanth Cherian Kochuveetil
April 20, 2025
33 hours (approximately)
Prashanth Cherian Kochuveetil's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
