- Customer Engagement
- Digital Transformation
- Product Promotion
- Consumer Behaviour
- Product Development
- MarTech
- Marketing Strategies
- Digital Marketing
- Innovation
- Marketing Planning
- Digital Advertising
- E-Commerce
Marketing in a Digital World
Completed by Sivagnana Manisa Venkatesan
April 8, 2020
28 hours (approximately)
Sivagnana Manisa Venkatesan's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
