Introduction to Public Relations
Completed by Leah Norman
October 2, 2024
26 hours (approximately)
Leah Norman's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Target Audience
- Category: Performance Metric
- Category: Strategic Communication
- Category: Program Evaluation
- Category: AI literacy
- Category: Marketing and Public Relations
- Category: Media Strategy
- Category: Generative AI
- Category: Campaign Planning
- Category: Public Relations
- Category: Content Creation
- Category: Ethical Standards And Conduct
