Strategic Brand Management
Completed by Devanshu Pratap Singh
April 15, 2026
33 hours (approximately)
Devanshu Pratap Singh's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Continuous Monitoring
- Category: Business Valuation
- Category: Competitive Analysis
- Category: Strategic Marketing
- Category: Brand Loyalty
- Category: Integrated Marketing Communications
- Category: Brand Awareness
- Category: Portfolio Management
- Category: Cross-Channel Marketing
- Category: Brand Marketing
- Category: Consumer Behaviour
- Category: Brand Management
