- Social Media Strategy
- Business Metrics
- Brand Loyalty
- Strategic Marketing
- Case Studies
- Brand Management
- Brand Awareness
- Marketing Management
- Product Lifecycle Management
- Storytelling
- Market Share
- Portfolio Management
Strategic Brand Management
Completed by Poonam Jayarajan
April 3, 2025
33 hours (approximately)
Poonam Jayarajan's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
