- Consumer Behaviour
- Integrated Marketing Communications
- Strategic Marketing
- Product Lifecycle Management
- Competitive Analysis
- Brand Strategy
- Business Metrics
- Market Share
- Storytelling
- Brand Loyalty
- Portfolio Management
- Marketing Management
Strategic Brand Management
Completed by Shreyas Mogal
February 18, 2025
33 hours (approximately)
Shreyas Mogal's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
