- Google Analytics
- Marketing Analytics
- Personally Identifiable Information
- Customer Data Management
- Market Data
- Advertising
- Marketing
- Digital Marketing
- Web Analytics
- Data Collection
- Data-Driven Decision-Making
- Application Programming Interface (API)
Marketing Analytics Foundation
Completed by Xinyi Ma
May 4, 2025
11 hours (approximately)
Xinyi Ma's account is verified. Coursera certifies their successful completion of Marketing Analytics Foundation
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
