What Is Email Marketing?
November 5, 2024
Article · 10 min read
Master Omnichannel Marketing and Build a Brand
Instructor: Simplilearn Instructor
Included with
Recommended experience
Beginner level
Beginner
Recommended experience
Beginner level
Beginner
Master digital marketing essentials, channels, and ROI evaluation.
Implement behavioral marketing, email, and app strategies for better engagement and conversions.
Optimize content for B2B and B2C using paid ads and content calendars.
Use tools like Mailchimp, AppTweak, and HubSpot to enhance performance and measure success.
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February 2025
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This comprehensive Multichannel Marketing Specialization equips you with the essential skills to excel in various facets of digital marketing, from social media and email marketing to mobile app optimization and content strategy. Through six in-depth modules, you'll learn to attract and engage customers, drive business growth, and adapt to the evolving digital landscape.
By the end of this program, you will be able to:
Understand Behavioral Marketing and Digital Strategies: Master the fundamentals of behavioral marketing, including customer lifecycle management and the RACE framework, to build robust digital strategies that drive growth.
Excel in Email Marketing: Develop, design, and optimize email campaigns using tools like Mailchimp, focusing on audience management, automation, and A/B testing for maximum engagement and business impact.
Master Mobile App Marketing and Monetization: Optimize your app for success through App Store Optimization (ASO), advanced promotion strategies, and effective CRM management to boost downloads and revenue.
Develop Effective Content Strategies: Create and refine content strategies that enhance brand visibility and engagement, leveraging paid ads, content calendars, and content structure optimization to improve SEO and audience interaction.
Guided by industry experts, you'll engage in hands-on activities and real-world examples, preparing you for success in entry-level digital marketing roles and beyond.
Applied Learning Project
- Project Name: Online Marketing Strategy for Textile Manufacturing Company
- Project Name: Create a Mailchimp Campaign and Use Email Marketing Strategies to Boost the Growth of Business for a Newly Launched Gaming Company
- Project Name: Create a Mobile Marketing Campaign with a Call-to-Action Trigger, an Effective Mobile App Description, and Use Facebook to Promote the App for an Automobile Company
- Project Name: Create a Campaign Hashtag and B2C Persona, to Increase Brand Awareness, and Use Content KPIs to Analyze the Result of the Marketing Efforts for a Bookstore.
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Understand types, personalization, and analytics in behavioral marketing.
Create buyer personas and set strategic goals.
Enhance engagement, conversions, and ROI using the RACE Framework.
Improve retention and lifetime value through CLM techniques.
Master email marketing fundamentals
Create and optimize targeted campaigns using Mailchimp
Design effective email templates, forms, and newsletters
Implement automation and A/B testing to enhance campaign performance
Master mobile app marketing and monetization strategies
Implement effective App Store Optimization (ASO) techniques
Boost app visibility with advanced promotion strategies
Enhance app performance and CRM management using AppTweak and HubSpot
Master content strategy fundamentals for better brand visibility and conversions.
Optimize B2B and B2C content to boost audience engagement.
Leverage paid ads and content calendars for maximum reach.
Measure success with KPIs and refine strategies through content audits.
Simplilearn is a global leader in digital upskilling, offering highly specialized training in emerging technologies and processes shaping the digital economy's future. We focus on innovations transforming the digital landscape while significantly reducing costs and time compared to traditional methods. More than one million professionals and 2,000 corporate training organizations have benefited from our award-winning programs to achieve their career and business goals.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
It takes 2 months to complete the Specialization
Basic understand of Digital Marketing.
It is recommended to take in the same order
There is no University credit for completing the Specialization
You can unlock the Specialization level certificate
Multi-channel content marketing involves creating and distributing content across multiple platforms, such as social media, email, blogs, and mobile apps, to reach and engage a broader audience. It ensures a cohesive brand message while catering to different audience preferences.
Email marketing focuses on sending targeted messages to subscribers via email to promote products or services, while mobile marketing targets users through mobile devices via SMS, apps, and mobile ads. Both are essential for engaging audiences and driving conversions in a digital marketing strategy.
Mobile marketing integrates into a multichannel strategy by reaching users on their smartphones and tablets through apps, SMS, and mobile-optimized content. It ensures consistent brand engagement and supports other channels like email and social media by providing a seamless customer experience across devices.
Multi-channel marketing techniques include email campaigns, social media marketing, mobile marketing, content marketing, and paid advertising. These techniques work together to create a unified brand presence, reaching customers through various touchpoints to enhance engagement and drive conversions.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.