What Is Stakeholder Management?
Stakeholder management is a critical aspect of the project management process, which promotes a positive relationship with those supporting your project.
February 22, 2025
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This course is part of Multichannel Marketing - Email, Content and Mobile Marketing Specialization
Instructor: Simplilearn Instructor
Included with
Recommended experience
Beginner level
Beginner
Recommended experience
Beginner level
Beginner
Master mobile app marketing and monetization strategies
Implement effective App Store Optimization (ASO) techniques
Boost app visibility with advanced promotion strategies
Enhance app performance and CRM management using AppTweak and HubSpot
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February 2025
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This comprehensive Mobile App Marketing and Monetization program will equip you with the skills needed to excel in app marketing and prepares you for entry-level digital marketing and e-commerce roles. You'll learn to optimize your app for success, driving downloads, engagement, and business growth.
By the end of this course, you will be able to: - Master Mobile App Marketing Fundamentals: Understand the importance of apps in online business and implement effective monetization strategies to maximize revenue. - Implement Effective App Store Optimization (ASO) Techniques: Enhance app visibility, conduct keyword research, and rank higher in app stores, including getting your app featured. - Leverage Advanced Promotion Strategies: Boost app downloads with influencer marketing, video ads, social campaigns, and effective management of app ratings and reviews. - Utilize AppTweak for Enhanced ASO: Optimize your app's performance using AppTweak, mastering key features to manage audiences and track essential metrics. - Enhance CRM Capabilities with HubSpot: Send targeted emails, create and manage deals, and streamline customer support with HubSpot CRM to effectively manage your app's user base. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical mobile app marketing skills, preparing you for success in the competitive app market.
This comprehensive Mobile App Marketing and Monetization program will equip you with the skills needed to excel in app marketing and prepares you for entry-level digital marketing and e-commerce roles. You'll learn to optimize your app for success, driving downloads, engagement, and business growth. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical mobile app marketing skills, preparing you for success in the competitive app market.
60 videos5 readings5 assignments
This comprehensive Mobile App Marketing and Monetization program will equip you with the skills needed to excel in app marketing and prepares you for entry-level digital marketing and e-commerce roles. You'll learn to optimize your app for success, driving downloads, engagement, and business growth. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical mobile app marketing skills, preparing you for success in the competitive app market.
1 reading2 assignments
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University of California, Irvine
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Illinois Tech
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To start mobile marketing, begin by identifying your target audience and setting clear goals. Develop a mobile-friendly website or app, and leverage channels like SMS, social media, and in-app ads. Optimize for mobile SEO and use analytics to track and refine your strategies.
Mobile marketing plays a crucial role in reaching and engaging users on their smartphones and tablets. It helps businesses connect with their audience through personalized and location-based content, driving higher engagement, conversions, and brand loyalty.
The main types of mobile marketing include SMS marketing, in-app advertising, mobile search ads, location-based marketing, push notifications, and social media marketing. Each type targets users through different mobile channels to enhance reach and engagement.
The three main stages of mobile app marketing are pre-launch, launch, and post-launch. Pre-launch focuses on building awareness and gathering early interest, launch involves promoting the app and acquiring users, and post-launch centers on retention, engagement, and monetization strategies.
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