The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance.
Google Search Advertising Implementation
Google Search Advertising Implementation
This course is part of Search Advertising with Google Specialization
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
How to select an appropriate bidding strategy
How to direct ads to specific user groups
How to interpret key performance metrics
How to create a Google Ads search campaign
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
14 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Search Advertising with Google Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
What's included
15 videos1 reading3 assignments
What's included
13 videos1 reading3 assignments
What's included
9 videos2 readings3 assignments
What's included
12 videos3 readings4 assignments
What's included
4 videos2 readings1 assignment
Offered by
Recommended if you're interested in Marketing
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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