- Strategic Marketing
- Storytelling
- Business Metrics
- Branding
- Consumer Behaviour
- Business Valuation
- Cross-Channel Marketing
- Marketing Management
- Integrated Marketing Communications
- Brand Strategy
- Brand Management
- Brand Loyalty
Strategic Brand Management
Completed by Dibakar Dasgupta
October 3, 2024
33 hours (approximately)
Dibakar Dasgupta's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
