Search Engine Marketing
Completed by Chandranath Bouri
September 19, 2025
15 hours (approximately)
Chandranath Bouri's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Media Buying
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Google Analytics
- Category: Advertising Campaigns
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Target Audience
- Category: Google Ads
- Category: Bidding
