The Business of Product Management II
Completed by Harriet Uwagbai
February 15, 2023
13 hours (approximately)
Harriet Uwagbai's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Performance Metric
- Category: Business Metrics
- Category: Product Development
- Category: Customer Engagement
- Category: Financial Statement Analysis
- Category: Innovation
- Category: Product Roadmaps
- Category: Agile Methodology
- Category: Product Management
- Category: Customer Retention
- Category: Financial Statements
