The Business of Product Management II
Completed by Ali Farah
October 28, 2022
13 hours (approximately)
Ali Farah's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Business Metrics
- Category: Financial Acumen
- Category: Initiative and Leadership
- Category: Agile Product Development
- Category: Financial Analysis
- Category: Product Management
- Category: Brand Loyalty
- Category: Customer Retention
- Category: Customer Engagement
- Category: Financial Statement Analysis
- Category: Innovation
- Category: Product Planning
