The Marketing Plan
Completed by VASKAR PURAKAYASTHA
November 13, 2023
16 hours (approximately)
VASKAR PURAKAYASTHA's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Measurement
- Category: Market Analysis
- Category: Customer Acquisition Management
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Growth Strategies
