Market Research Essentials for Marketing Management
Completed by Shriraj Sawant
March 26, 2025
3 hours (approximately)
Shriraj Sawant's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Data Collection
- Category: Market Data
- Category: Customer Insights
- Category: Marketing
- Category: Data Literacy
- Category: Market Research
- Category: Ideation
- Category: Quantitative Research
- Category: Data-Driven Decision-Making
- Category: Market Analysis
- Category: Data Strategy
- Category: Business Research
