Behavioral Marketing
Completed by Tracy Lusamba Kalambay
July 22, 2025
12 hours (approximately)
Tracy Lusamba Kalambay's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Analyze consumer behavior to build personalized marketing campaigns
Develop digital marketing strategies using behavioral insights
Improve customer engagement, conversions, and retention
Apply the RACE Framework and customer lifecycle strategies
Skills you will gain
- Category: Personalized Campaigns
- Category: Customer Relationship Management
- Category: Business Marketing
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Marketing
- Category: Email Marketing
- Category: Paid media
- Category: Data Collection
- Category: Marketing Strategies
