Introduction to Public Relations
Completed by Savannah Melson
November 6, 2024
26 hours (approximately)
Savannah Melson's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Target Audience
- Category: Strategic Communication
- Category: Media Strategy
- Category: Ethical Standards And Conduct
- Category: Public Relations
- Category: Program Evaluation
- Category: Generative AI
- Category: Campaign Planning
- Category: Media Relations
- Category: Performance Metric
- Category: Content Creation
- Category: AI literacy
