- Public Relations
- Marketing and Public Relations
- Strategic Communication
- Generative AI
- Ethical Standards And Conduct
- Generative AI Agents
- Target Audience
- Corporate Communications
- Goal Setting
- Performance Metric
- Content Creation
- Media Relations
Introduction to Public Relations
Completed by Sirena Briant
February 21, 2025
26 hours (approximately)
Sirena Briant's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain

